Its News will cover on-set news. It will feature all happenings during the shooting of a film. It will have the information about new technologies used in the making of that film if any. It will also contain discussions, interviews, special coverage of the activities on movie sets. The idea is to increase awareness and the information about current trends and processes.
Reliance MediaWorks partner with Dharma Productions, yet again with the film “Gori Tere Pyar Mein”
Mumbai 6th December 2013: In yet another triumph of great visual post production work Reliance MediaWorks has delivered a whopping 750 plus VFX shots for Gori Tere Pyar Mein. Reliance MediaWorks have partnered with Dharma Productions to offer a complete range of post-production services like VFX, Digital Intermediate and Color Grading for Dharma productions latest offering.
Reliance MediaWorks has a great working relationship with Dharma Productions, built over the years and brings that knowledge and learning to the project. The Reliance MediaWorks team worked closely with the Gori Tere Pyar Mein crew throughout filming, instead of coming in at the tail end of the production. This put Reliance MediaWorks in a position to help shape the overall look and aesthetics of the film.
The goal with the VFX for the film was to be photoreal and keep the audience guessing about implementation. The film is set in a small village in Gujarat; Reliance MediaWorks (RMW) brought out the rural area and gave it a more rustic look through VFX.
Mr. Venkatesh Roddam, CEO Reliance MediaWorks said, “As Gori Tere Pyar Mein’ is an easy-going romantic movie and not a VFX based movie, most of the VFX in the film is invisible. However, the elements that have been created as part of the VFX for the film play an essential role in the plot of the film, thereby making the task of handling the VFX that much more challenging creatively, and significant to the film. The movie is targeted at the youth with a lot of comic inputs, we preferred to keep the color scheme vibrant, yet signifying warmth and romance and switch the looks and textures as per the varying locations.”
There is a bridge in the film that forms a crucial element in the story. The same has been created through VFX in post-production, ditto for the river that flows beneath the bridge. The bridge was a modeled and textured computer generated representation of a real bridge. The models built had to be highly detailed because a large number of close-up shots were to be done on the bridge. For the river, various shots of a lake were taken, which were then given depth and magnitude using the VFX technology.
Commenting on the same Punit Malhotra Director Gori tere Pyar Mein said, “For a film like Gori Tere Pyaar Mein, no one is really aware of the VFX work. Neither does the storyline indicate, nor is that highlighted in the communication. Thereby the transition of the VFX into the frames had to be seamless and almost invisible and non-intrusive for the viewer. That is precisely the reason why we chose to partner with Team RMW.
One challenge was the set extension (the bridge and the river), since they appear in some scenes shot without cranes or tripods to stabilize the camera. Both the set extensions are very crucial to the film. It was essential that viewers believe that the same were real. It was also necessary to manipulate the physical environment to reflect the mood of the film. Since RMW was also the DI house for the project these types of color adjustments went very smoothly between the VFX and DI departments.
Gori Tere Pyar Mein is directed by Punit Malhotra. The movie stars Imran Khan and Kareena Kapoor in lead roles, and is produced by Dharma Productions.
About Reliance MediaWorks Ltd:
Reliance MediaWorks is one of India’s leading Media & Entertainment (“M&E”) companies, with a presence across several businesses including theatrical exhibition of films, film and media services and television content production and distribution. Headquartered in Mumbai, India, Reliance MediaWorks has operations across 78 cities and towns in India and internationally in the United Kingdom and the United States.
The Company has comprehensive presence in Film and Media Services: Motion Picture Processing and DI; Film, Audio Restoration and Image Enhancement; 3D; Digital Mastering: Studios and Equipment rentals; Visual Effects; Animation; Broadcast, TVC Post Production & Feature Film Promotion services with presence across India, USA and UK and offers end to end integrated services across the entire film and media services value chain to production houses, studios and broadcasters, globally.
Reliance MediaWorks operates one of India’s largest cinema chains, under the brand ‘BIG Cinemas’ across India & the United States .with over 430 screens (as on September 20th 2013) & catered to approximately 23 million customers as on August 31st, 2013.
Reliance MediaWorks offers end to end integrated services including Production, Post Production and Media & Creative Services to production houses, studios and broadcasters.
Reliance MediaWorks is also engaged in the business of television content production through our subsidiary, Big Synergy Media Limited, under the brand “BIG Synergy”, which primarily produces non-fiction program’s in addition to adapting international program formats for Indian viewers.
Courtesy : Aurum Media Pvt Ltd